Lily Ray

Lily Ray

Founder, Algorythmic · VP of SEO Strategy & Research, Amsive

Lily Ray is the founder of Algorythmic, an SEO & AI Search consultancy focused on helping brands thrive in modern organic search – across Google, AI-driven discovery, and other organic search platforms.

With over 15 years of experience in SEO and 14 years in the agency world, Lily has advised some of the world’s leading companies on building sustainable organic visibility through technical excellence, content quality, and trust-driven strategy.

She previously served as VP of SEO Strategy & Research at Amsive for over 8 years, and her work with Amsive continues in an advisory capacity, currently serving as VP of SEO and AI Search. In 2026, she launched Algorythmic to help clients succeed in the evolving future of search.

Lily is widely recognized for her expertise in algorithm updates, E-E-A-T, and the intersection of SEO and AI search, and is a frequent international keynote speaker and educator in the SEO industry.

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