PRESS & MEDIA
Lily Ray is one of the most widely quoted SEO and AI search experts in the world, regularly featured in the New York Times, Wall Street Journal, BBC, WIRED, The Verge, Business Insider, Fortune, New York Magazine, and more. See some recent press coverage:
“It’s the worst quality results on Google I’ve seen in my 14-year career. Right now, it feels like the scammers are winning.”
— Lily Ray
THE NEW YORK TIMES
How Accurate Are Google’s A.I. Overviews?
The New York Times · April 2026
Quoted as a leading expert on AI search manipulation, highlighting how AI Overviews can be easily gamed with self-promotional blog posts — a finding that inspired a BBC journalist’s viral experiment.
BBC
I hacked ChatGPT and Google’s AI and it only took 20 minutes
BBC Future · February 2026
“It’s easy to trick AI chatbots, much easier than it was to trick Google two or three years ago. AI companies are moving faster than their ability to regulate the accuracy of the answers. I think it’s dangerous.” — Lily Ray
You might be ghosting the internet — can it survive?
BBC Future · July 2025
“Most websites require that Google traffic to keep the lights on. But AI Overviews are cutting into traffic so dramatically that many sites are seeing 20%, 30%, even 40% declines in their revenue. It’s having a devastating impact.” — Lily Ray
Is Google about to destroy the web?
BBC Future · June 2025
“If Google makes AI Mode the default in its current form, it’s going to have a devastating impact on the internet.” — Lily Ray
Google just updated its algorithm. The internet will never be the same
BBC Future · May 2024
“The increase in traffic Reddit is seeing is unprecedented on the Internet.” — Lily Ray
WIRED
With AI Mode, Google Search Is About to Get Even Chattier
WIRED · May 2025
“How are publishers, content creators, and people that make money through display ads and traffic going to make money in the future?” — Lily Ray
Google Search Ranks AI Spam Above Original Reporting
WIRED · July 2024
“This is a really rampant problem on Google right now, and it’s hard to answer specifically why it’s happening.” — Lily Ray
Google’s AI Overviews Will Always Be Broken. That’s How AI Works
WIRED · May 2024
“I think it’s virtually impossible for it to always get everything right. That’s the nature of AI.” — Lily Ray
Google Is Finally Trying to Kill AI Clickbait
WIRED · March 2024
“It sounds like it’s going to be one of the biggest updates in the history of Google. It could change everything.” — Lily Ray
Confessions of an AI Clickbait Kingpin
WIRED · February 2024
“It’s going to get exponentially worse.” — Lily Ray
THE VERGE
The Verge · January 2024
The people who ruined the internet
The Verge · November 2023
“E-E-A-T has had a pretty big impact on search results.” — Lily Ray
WALL STREET JOURNAL · FORTUNE · BUSINESS INSIDER
How Google is disrupting itself to beat OpenAI
Business Insider · November 2025
“I’m not sure how they plan to solve that; their current excuses are not cutting it.” — Lily Ray
A massive leak of Google Search documents sparks fury across the SEO industry
Business Insider · May 2024
“This is another level of war between SEOs and Googlers.” — Lily Ray
It’s not just you: Reddit is taking over Google
Business Insider · April 2024
A Lady Gaga Google Search shows how AI is upending the world’s most profitable online business
Business Insider · March 2024
“Many site owners are terrified.” — Lily Ray
It’s the End of the Web as We Know It
Wall Street Journal
NEW YORK MAGAZINE · ARS TECHNICA · GIZMODO · FUTURISM
It’s Comically Easy to Trick ChatGPT Into Saying Things That Are Completely Untrue
Futurism · February 2026
Google cracks down on parasite SEO, punishing established publishers
Ars Technica · November 2024
New York Magazine · October 2024
“Reddit’s surge is unprecedented. We’ve never seen anything like it in the SEO space.” — Lily Ray
Google Has Drastically Slashed Its AI Results
Futurism · June 2024
Google Search Results Are Getting Worse, Study Finds
Gizmodo · January 2024
“We’ve never seen Google in this state of disarray.” — Lily Ray
Google Search Losing Battle Against Barrage of SEO Spam
Futurism · December 2023
Google’s AI Search Gives Ridiculous and Wrong Answers
Gizmodo · August 2023
“It should not be working like this. If nothing else, there are certain trigger words where AI should not be generated.” — Lily Ray
CNET Deletes Thousands of Old Articles to Game Google Search
Gizmodo · August 2023
ADDITIONAL COVERAGE
Forbes · Fast Company · USA Today · Press Gazette · eMarketer · WIRED Spain · WIRED Japan · Associations Now · SEO for Journalism