Articles

Over the past 15 years, I’ve published extensively on SEO, E-E-A-T, Google algorithm updates, and the future of AI-driven search. Below is a collection of my bylined articles and columns, grouped by publication.

Substack

On my Substack newsletter, I publish in-depth analyses of Google algorithm updates, original research on AI search tools, and commentary on the state of the SEO/AEO/GEO industry. These longer-form pieces often feature proprietary data, analyses of industry trends, and forward-looking perspectives on where search is heading.

Search Engine Land

As a regular contributor to Search Engine Land – one of the SEO industry’s most authoritative publications – my columns have focused on Google algorithm updates, E-E-A-T best practices, the evolving role of AI in search, and practical strategies for recovering from core updates. My work here often breaks down complex Google changes into actionable insights for marketers and SEO professionals. The below articles are either articles I wrote myself, or articles I otherwise contributed to:

Search Engine Journal

My contributions to Search Engine Journal have centered on the mechanics of E-A-T and author credibility, structured data implementation, and Google Discover optimization. These deep-dive articles combine original research and patent analysis with practical how-to guidance, helping SEO practitioners understand the signals Google uses to assess content quality and expertise.

Amsive

As VP of SEO Strategy & Research at Amsive, I regularly publish thought leadership on the company’s insights blog. These articles cover the full spectrum of modern SEO — from Google algorithm update analysis and helpful content system changes to the emerging field of Answer Engine Optimization (AEO) and the impact of AI Overviews on organic search. Many of these pieces originate from my conference presentations and original research.

Moz

As a recurring MozCon speaker, I’ve contributed extensively to the Moz Blog — including original survey research on how users interact with Google, Whiteboard Friday appearances, and articles on E-A-T, Google Discover, algorithm updates, and structured data.

Other Publications

Beyond my primary columns, I’ve contributed to a range of industry outlets including MarTech, Botify, and various SEO podcasts and interview series. These pieces span technical SEO communication strategies, the intersection of paid and organic search, and thought leadership on emerging trends.

Want to Collaborate?

I’m always open to contributing guest columns, expert commentary, and original research to industry publications. If you’d like to work together on a piece, get in touch.

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