Services

Strategic SEO, AI search optimization, and E-E-A-T consulting – tailored to help brands build lasting visibility as search evolves.

How I Work With Clients

Focused, high-impact engagements – from one-time audits to ongoing strategic partnerships. Everything is grounded in the E-E-A-T method.

SEO & AI Search Audits

In-depth audits focused on SEO, AI search (AEO/GEO), or a blend of the two. I also offer specialized Google Discover audits built on proprietary methods developed through years of research.

Algorithm Update Recovery

Recovery strategies and audits for sites impacted by Google algorithm updates or manual actions. Includes manual action removal support and reconsideration request consulting.

Consulting & Strategy

Hourly or ongoing SEO & AI Search consulting for brands that need a trusted expert to plug into their existing SEO/AI Search team – providing strategic direction, reviewing work, and strengthening overall approach.

E-E-A-T & Brand Authority

Data-driven strategies to build the expertise, experience, authoritativeness, and trust signals that Google and AI systems reward.

Learn about the E-E-A-T method →

Training & Workshops

Customized training for in-house teams and organizations looking to build internal expertise in SEO, AI search strategy, E-E-A-T, and content quality best practices.

Speaking Engagements

Keynote presentations, panel discussions, and workshops at conferences worldwide on SEO, AI search, and the future of organic visibility.

View upcoming events →

Lily Ray presenting at MozCon 2024

Every engagement starts with understanding your business – and ends with sustainable organic growth.

I don’t take shortcuts or use tactics that put your site at risk. My approach is built on the E-E-A-T Method – helping brands earn organic visibility through genuine expertise, engaging content, unique insights, and strategic optimization.

My Process


1

Discovery & Research

I start by getting to know your business inside and out – your SEO history, competitive landscape, challenges, internal experts, content strategy, and what makes your product uniquely valuable.

2

Competitive Analysis

I analyze where the organic opportunity exists, how your audience discovers content, and what competitors are doing – across both traditional search engines and AI search platforms.

3

E-E-A-T Strategy

Together, we develop an E-E-A-T-focused approach to expert content creation across channels and formats – multimodal strategies that are future-proof, and work across search, social, and AI.

4

Content & Organic Growth

I help your team generate original, insightful, engaging content that drives organic performance naturally – showcasing your true expertise across platforms.

5

Technical SEO & Architecture

I help optimize your site’s technical foundation and remove underperforming or risky content – including improving crawlability, performance, and architecture – so search engines and AI systems can find your best content.

Let’s Work Together

Ready to build a search strategy that lasts?

Whether you need a focused audit, ongoing strategic guidance, or recovery support — let’s talk about how Algorythmic can help.