{ "version": "1.0", "schema": "https://entitymap.org/spec/v1.0", "publisher": { "name": "Algorythmic", "url": "https://algorythmic.co" }, "generated": "2026-05-29T00:00:00Z", "verificationStatus": "self-declared", "entities": [ { "entityId": "e_001", "@type": "Person", "name": "Lily Ray", "description": "SEO and AI search expert, founder of Algorythmic and VP of SEO & AI Search at Amsive. 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I joined Amsive (formerly Path Interactive) as SEO Director and have since been promoted several times, most recently to VP of SEO & AI Search.", "sourceUrl": "https://algorythmic.co/my-continued-work-with-amsive-as-vp-seo-ai-search/", "pageTitle": "My Continued Work with Amsive as VP, SEO & AI Search", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.93, "contentType": "definition" }, { "chunkId": "c_006", "text": "For larger, more complex SEO and AEO initiatives, I continue to recommend working with the Amsive team, where I still oversee all SEO/AEO projects and work with the team day-to-day.", "sourceUrl": "https://algorythmic.co/my-continued-work-with-amsive-as-vp-seo-ai-search/", "pageTitle": "My Continued Work with Amsive as VP, SEO & AI Search", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.85, "contentType": "evidence" } ] }, { "entityId": "e_005", "@type": "Service", "name": "SEO Consulting", "description": "Algorythmic's selective 1:1 SEO and AI search consulting engagements and hourly consulting for clients that are a strong fit for Lily Ray's expertise.", "hasChunks": [ { "chunkId": "c_007", "text": "If you're looking for strategic, honest guidance on SEO and AI search and you care about doing it the right way, not just chasing the latest hacks, I'd love to hear from you. 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That means investing in content quality, building authentic authority, and creating digital assets that serve users so well that search engines have every reason to surface them, no matter how the algorithms evolve.", "sourceUrl": "https://algorythmic.co/approach/", "pageTitle": "My Approach: The E-E-A-T Method", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.95, "contentType": "definition" }, { "chunkId": "c_014", "text": "Invest in strategies that search engines could never take away from you. Build a strong brand. Publish genuine expertise. Earn trust through transparency. Be omnipresent. Create content for humans that also satisfies algorithms. Not the other way around.", "sourceUrl": "https://algorythmic.co/approach/", "pageTitle": "My Approach: The E-E-A-T Method", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.93, "contentType": "procedure" } ] }, { "entityId": "e_011", "@type": "Concept", "name": "Answer Engine Optimization", "description": "AEO — the natural evolution of SEO for AI-powered answer engines. Algorythmic positions it as applying the same E-E-A-T principles so AI systems cite and recommend genuinely authoritative content.", "alternateName": "AEO", "canonicalLabel": "AI search optimization", "relations": [ { "predicate": "DEPENDS_ON", "targetName": "E-E-A-T", "targetId": "e_008" } ], "hasChunks": [ { "chunkId": "c_015", "text": "Answer Engine Optimization (AEO) is the natural evolution of the same principles that have always driven sustainable search performance. 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These approaches might deliver short-term gains, but they come with a ticking clock.", "sourceUrl": "https://algorythmic.co/approach/", "pageTitle": "My Approach: The E-E-A-T Method", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.9, "contentType": "evidence" } ] }, { "entityId": "e_013", "@type": "Concept", "name": "Quality Over Quantity", "description": "Algorythmic's content principle: publish less but publish better. Success is measured by authority, engagement, and conversions per piece, not by volume of pages.", "hasChunks": [ { "chunkId": "c_018", "text": "AI tools have made it trivial to produce massive volumes of content, and I believe the brands that will ultimately stand out are the ones that publish less but publish better.", "sourceUrl": "https://algorythmic.co/approach/", "pageTitle": "My Approach: The E-E-A-T Method", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.91, "contentType": "definition" }, { "chunkId": "c_019", "text": "Original data, proprietary insights, first-hand experience, and informed points of view — these are the assets search engines can't commoditize and competitors can't replicate.", "sourceUrl": "https://algorythmic.co/approach/", "pageTitle": "My Approach: The E-E-A-T Method", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.88, "contentType": "evidence" } ] }, { "entityId": "e_014", "@type": "Concept", "name": "Algorithmic Resilience", "description": "The state in which a brand's search and AI visibility survives algorithm and model updates because it is built on genuine authority rather than exploitable loopholes.", "hasChunks": [ { "chunkId": "c_020", "text": "The brands that thrive through every shift are the ones who never depended on loopholes in the first place. Algorithms will change. Models will update. New platforms will emerge.", "sourceUrl": "https://algorythmic.co/approach/", "pageTitle": "My Approach: The E-E-A-T Method", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.87, "contentType": "definition" } ] }, { "entityId": "e_015", "@type": "Concept", "name": "Google Algorithm Updates", "description": "Periodic changes to Google's ranking systems. Algorythmic tracks them closely; abrupt updates have historically penalized brands relying on shortcut tactics.", "relations": [ { "predicate": "INCLUDES", "targetName": "Google Penguin Update", "targetId": "e_016" }, { "predicate": "INCLUDES", "targetName": "Helpful Content Update", "targetId": "e_017" } ], "hasChunks": [ { "chunkId": "c_021", "text": "Practitioners discover a new tactic, it spreads across the industry, everyone scales it aggressively, and search engines inevitably crack down. The cycle repeats: new loophole, mass adoption, algorithmic correction.", "sourceUrl": "https://algorythmic.co/approach/", "pageTitle": "My Approach: The E-E-A-T Method", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.9, "contentType": "definition" } ] }, { "entityId": "e_016", "@type": "Event", "name": "Google Penguin Update", "description": "The August 2012 Google update targeting manipulative link practices. A formative event in Lily Ray's career that shaped Algorythmic's anti-shortcut philosophy.", "hasChunks": [ { "chunkId": "c_022", "text": "I woke up to the news of the Google Penguin update in August of 2012, which destroyed all of our company's organic rankings and traffic overnight. I learned the hard way what taking shortcuts can do to your SEO performance.", "sourceUrl": "https://algorythmic.co/approach/", "pageTitle": "My Approach: The E-E-A-T Method", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.9, "contentType": "evidence" } ] }, { "entityId": "e_017", "@type": "Event", "name": "Helpful Content Update", "description": "A Google update cited by Algorythmic as a cautionary example of how brands built on high-risk, low-value content tactics face devastating losses when algorithms change.", "hasChunks": [ { "chunkId": "c_023", "text": "When the next algorithm or model update arrives, brands built on these foundations often face devastating losses. (See: the Helpful Content Update as an example!)", "sourceUrl": "https://algorythmic.co/approach/", "pageTitle": "My Approach: The E-E-A-T Method", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.85, "contentType": "evidence" } ] }, { "entityId": "e_018", "@type": "ProprietaryTerm", "name": "Self-Promotional Listicles", "description": "Lily Ray's term for the spam tactic of publishing self-serving 'best of' blog posts to manipulate AI Overviews into treating an author or brand as a world expert.", "maturityStatus": "established", "relations": [ { "predicate": "DEGRADES", "targetName": "AI Overviews", "targetId": "e_019", "confidence": "declared" } ], "hasChunks": [ { "chunkId": "c_024", "text": "A single quote about how easy it is to get Google's AI to treat someone as a world expert just by publishing a blog post saying so — AKA the self-promotional listicles I wrote about a few months back on my Substack.", "sourceUrl": "https://algorythmic.co/opinions/my-response-to-googles-response-to-the-nyt-ai-overview-story/", "pageTitle": "Google's Response to the NYT AI Overviews Article Doesn't Tell the Full Story", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.93, "contentType": "definition" }, { "chunkId": "c_025", "text": "This type of spam should not be working in AI Overviews. In fact, if anything, the fact that any of this works shows how fundamentally flawed AI Overviews are.", "sourceUrl": "https://algorythmic.co/opinions/my-response-to-googles-response-to-the-nyt-ai-overview-story/", "pageTitle": "Google's Response to the NYT AI Overviews Article Doesn't Tell the Full Story", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.9, "contentType": "evidence" } ] }, { "entityId": "e_019", "@type": "Concept", "name": "AI Overviews", "description": "Google's AI-generated answer summaries in search. Algorythmic documents how they can be gamed by self-promotional content and frequently surface ungrounded or inaccurate answers.", "alternateName": "AIO", "hasChunks": [ { "chunkId": "c_026", "text": "Oumi also found that when Gemini 3 got an answer right, it was ungrounded (citing sources that didn't actually support the claim) 56% of the time, which is actually worse than Gemini 2's 37%.", "sourceUrl": "https://algorythmic.co/opinions/my-response-to-googles-response-to-the-nyt-ai-overview-story/", "pageTitle": "Google's Response to the NYT AI Overviews Article Doesn't Tell the Full Story", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.9, "contentType": "statistic" }, { "chunkId": "c_027", "text": "Quoted as a leading expert on AI search manipulation, highlighting how AI Overviews can be easily gamed with self-promotional blog posts — a finding that inspired a BBC journalist's viral experiment.", "sourceUrl": "https://algorythmic.co/press/", "pageTitle": "Press & Media", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.88, "contentType": "evidence" } ] }, { "entityId": "e_020", "@type": "Concept", "name": "Black-Hat SEO Tactics", "description": "High-risk manipulation tactics — link buying, mass-produced AI content, prompt injection, exploiting third-party domains — that Algorythmic explicitly rejects because algorithm updates eventually penalize them.", "hasChunks": [ { "chunkId": "c_028", "text": "In 2012, the company I worked for was affected heavily by Google's Penguin update, and I was responsible. I was buying links off of Black Hat World because at the time, it worked incredibly well, without even knowing this went against Google's guidelines.", "sourceUrl": "https://algorythmic.co/approach/", "pageTitle": "My Approach: The E-E-A-T Method", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.86, "contentType": "evidence" } ] }, { "entityId": "e_021", "@type": "Concept", "name": "LLM Crawlers", "description": "AI crawlers such as GPTBot, ClaudeBot, and PerplexityBot that fetch raw HTML without running JavaScript — meaning JS-dependent content is invisible to most AI systems.", "alternateName": "AI crawlers", "hasChunks": [ { "chunkId": "c_029", "text": "The crawlers that feed LLMs like ChatGPT, Perplexity, and Claude — GPTBot, ClaudeBot, PerplexityBot — don't run JavaScript when they fetch web pages. They only see the raw HTML your server sends back.", "sourceUrl": "https://algorythmic.co/llm-content-visibility-scanner/", "pageTitle": "LLM Content Visibility Scanner", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.92, "contentType": "definition" }, { "chunkId": "c_030", "text": "Content that depends on JavaScript to render is invisible to most AI crawlers (Google being the main exception: Googlebot renders JS, so Google's AI Overviews and Gemini generally see more than the others).", "sourceUrl": "https://algorythmic.co/llm-content-visibility-scanner/", "pageTitle": "LLM Content Visibility Scanner", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.9, "contentType": "evidence" } ] }, { "entityId": "e_023", "@type": "SoftwareProduct", "name": "LLM Content Visibility Scanner", "description": "A free Algorythmic tool that scans a page's raw HTML to identify content gaps, missing metadata, and rendering issues that prevent LLM crawlers from seeing the content.", "relations": [ { "predicate": "DESCRIBED_BY", "targetName": "LLM Crawlers", "targetId": "e_021" } ], "hasChunks": [ { "chunkId": "c_032", "text": "This tool scans your page's raw HTML and identifies content gaps, missing metadata, and rendering issues that prevent LLM crawlers from seeing your content.", "sourceUrl": "https://algorythmic.co/llm-content-visibility-scanner/", "pageTitle": "LLM Content Visibility Scanner", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.93, "contentType": "definition" }, { "chunkId": "c_033", "text": "It's a fast triage tool, not a definitive audit — treat scores as directional. For deeper analysis, pair it with Search Console URL Inspection.", "sourceUrl": "https://algorythmic.co/llm-content-visibility-scanner/", "pageTitle": "LLM Content Visibility Scanner", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.85, "contentType": "evidence" } ] }, { "entityId": "e_027", "@type": "Concept", "name": "Industry Press Recognition", "description": "Algorythmic's authority signal: Lily Ray is regularly quoted as a leading expert in the New York Times, WSJ, BBC, WIRED, The Verge, Fortune, and more on AI search and Google's algorithms.", "hasChunks": [ { "chunkId": "c_037", "text": "Most websites require Google traffic to keep the lights on. But AI Overviews are cutting into traffic so dramatically that many sites are seeing 20%, 30%, even 40% declines in their revenue. It's having a devastating impact.", "sourceUrl": "https://algorythmic.co/press/", "pageTitle": "Press & Media", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.85, "contentType": "evidence" }, { "chunkId": "c_038", "text": "It's easy to trick AI chatbots, much easier than it was to trick Google two or three years ago. AI companies are moving faster than their ability to regulate the accuracy of the answers. I think it's dangerous.", "sourceUrl": "https://algorythmic.co/press/", "pageTitle": "Press & Media", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.84, "contentType": "evidence" } ] }, { "entityId": "e_028", "@type": "SoftwareProduct", "name": "ChatGPT", "description": "An AI answer engine. Algorythmic analyzes how its crawler (GPTBot) ingests content and how it surfaces brands in AI answers.", "hasChunks": [ { "chunkId": "c_039", "text": "The crawlers that feed LLMs like ChatGPT, Perplexity, and Claude — GPTBot, ClaudeBot, PerplexityBot — don't run JavaScript when they fetch web pages.", "sourceUrl": "https://algorythmic.co/llm-content-visibility-scanner/", "pageTitle": "LLM Content Visibility Scanner", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.75, "contentType": "evidence" } ] }, { "entityId": "e_029", "@type": "SoftwareProduct", "name": "Google Gemini", "description": "Google's AI model powering AI Overviews and AI Mode. Algorythmic documents its accuracy and grounding behavior in AI search results.", "alternateName": "Gemini", "relations": [ { "predicate": "RELATES_TO", "targetName": "AI Overviews", "targetId": "e_019" } ], "hasChunks": [ { "chunkId": "c_040", "text": "AI Overviews powered by Gemini 3 were accurate about 91% of the time, and Gemini 2 came in at 85%.", "sourceUrl": "https://algorythmic.co/opinions/my-response-to-googles-response-to-the-nyt-ai-overview-story/", "pageTitle": "Google's Response to the NYT AI Overviews Article Doesn't Tell the Full Story", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.82, "contentType": "statistic" } ] }, { "entityId": "e_030", "@type": "Concept", "name": "AI Mode", "description": "Google's conversational AI search experience. Algorythmic warns that making it the default in its current form could have a devastating impact on the open web.", "relations": [ { "predicate": "RELATES_TO", "targetName": "AI Overviews", "targetId": "e_019" } ], "hasChunks": [ { "chunkId": "c_041", "text": "If Google makes AI Mode the default in its current form, it's going to have a devastating impact on the internet.", "sourceUrl": "https://algorythmic.co/press/", "pageTitle": "Press & Media", "publisher": "Algorythmic", "retrieved": "2026-05-29T00:00:00Z", "relevanceScore": 0.8, "contentType": "evidence" } ] } ] }